Home Depot Invests $30M in Veterans’ Housing Amid Share Decline
Home Depot's philanthropic arm has committed over $30 million in new grants to support veterans' housing initiatives, focusing on smart home technology upgrades and homelessness prevention. The MOVE advances the foundation's $750 million pledge for veteran causes by 2030.
Despite the substantial commitment, Home Depot shares dipped slightly during Thursday trading. The market's muted response contrasts with the program's strategic timing—launched as housing shortages and rising rents intensify pressure on vulnerable populations.
Separately, the retailer unveiled its Black Friday promotional strategy, signaling the start of the holiday sales cycle that typically drives significant consumer electronics purchases—a sector increasingly intertwined with blockchain payment solutions and crypto-backed loyalty programs.